The weather is getting warmer, birds are chirping and spring is right around the corner! That also means that we’re about to welcome the busiest time of the year for real estate. The next few months will be a hectic time of year as buyers will be looking to secure a new home before prices rise, while sellers are seeking to take advantage of this nice weather to make a great sale. Are you prepared for this uber-competitive busy season? Check out the following helpful tips to ensure you are ready!
Spring clean your CRM
We all know that spring is a great time to clean, and that also means cleaning up your client database or CRM. Before the season gets started, make sure to fill in as much information as possible about your clients, such as their birthdays, the anniversaries of their transactions, or any of their interests. If you have time, segment your client database based on buyers and sellers to ensure that all of your communications are reaching the right audiences. By targeting the right people, you’ll be able to make the most out of your limited time during this season.
Learn your local market and market trends
April is a great month to get a head start on learning and understanding all of the new market trends. Start by researching new homes going on the market and previewing them as soon as possible. Once you know the new homes from front to back, you’ll be able to connect with the buyers who you think will love the home. Since this is such a speedy season, knowing the houses for sale in your community will help you to snag a great home for your client before it’s gone. Another strategy is to put together information packets all about your local area. Fill it with tons of information on the neighborhood such as school information, restaurants, parks, and youth extracurriculars to inform potential buyers who are new to the community.
Host a first-time buyers seminar
To show off your expertise on the market, host an educational seminar or webinar to educate home buyers and sellers. Seminars and webinars are a great opportunity to demonstrate your knowledge and build a connection with potential clients so they can trust you. You could even host a seminar just for first-time buyers to get them jump-started on the process and encourage them to look for homes. These types of events help earn your clients trust and get them excited about buying a house.
Update listing photos
In order to make sure you are receiving all possible leads, update your client’s promotional materials and listing photos with new springtime images of their house. Because buyers want to be able to picture themselves moving into the home, make sure that the listing photos reflect the current season. Replace any images that show the house in the snow or look like wintertime. With bright listing photos, you will be able to better capture prospective buyers.
Capitalize on the spring weather
Lastly, during all of your client’s open houses, take advantage of the warm spring weather. Open up the windows and the blinds to let the sunshine and fresh air in. By filling the space with natural lighting and a warm breeze, buyers will feel welcomed and will be more likely to fall in love. The spring is also a great time to highlight a home’s large yard or outdoor entertaining space.
After a long New England winter, the spring is a lively time of the year that makes homeowners excited to buy and sell. If you’re getting ready to take on the spring real estate market, be proactive and follow the tips above to ensure that you have a successful season!